Getting Chosen by AI 

Be the brand AI recommends

The purchasing journey is changing: traditional searches are increasingly accompanied by conversations with AI-driven assistants and answer engines capable of suggesting products, comparing alternatives, and directly guiding consumer decisions.

In this new landscape, simply appearing in search results is no longer enough. To be cited, recognized, and recommended by AI, businesses must build a content ecosystem that is clear, authoritative, up-to-date, and easily interpretable by language models.

In this DigitalCoffee session, you will discover how to practically optimize your content strategy for the AI era: from product data structuring to Generative Engine Optimization (GEO/AIO), all the way to creating authoritative content designed to capture virtual assistant recommendations.

During the session, you will also learn to:

• Measure your visibility: Track how often and in what context your brand is recommended by leading AI platforms.
• Optimize on-page and off-page: Structure your website and external content so language models reliably cite your brand.
• Avoid critical pitfalls: Avoid common errors that stop AI models from knowing and recommending your business.

It is a practical, hands-on session packed with real-world examples, live demonstrations, and actionable insights you can apply to your store right away.

Following the presentation, there will be plenty of time for Q&A, discussion, and networking—all accompanied by fresh coffee and croissants to share ideas and experiences in a relaxed, informal atmosphere.

Who Should Attend

This session is particularly well-suited for:

• Entrepreneurs and CEOs looking to explore innovative channels for customer communication.
• Marketing and Communication Teams aiming to streamline and scale content production efficiently.
• Sales Teams and Consultants seeking to present complex information in a more personalized, engaging way.
• HR and L&D Managers wanting to enhance and expand onboarding and internal training programs.
• Professionals in Regulated Industries interested in understanding both the opportunities and compliance boundaries of AI in video production.

Programme

08:30 – 09:00
☕ Coffee & Networking
Welcome, coffee and croissants, informal networking

09:00 – 09:45
🎯 Live speech
How to practically optimize your content strategy for the AI era: from product data structuring to Generative Engine Optimization (GEO/AIO)

09:45 – 09:50
❓ Questions & Answers
Q&A on GEO/AIO

09:50 – 10:00
🤝 Coffee & Networking
Closing session with discussion and new connections

Speaker

Max Mura is a Digital Marketing expert specializing in e-commerce SEO and AI Search Optimization (GEO). With over fifteen years of industry experience, he has driven the success of leading international fashion brands. He holds a Senior Management position at the Swiss Agency DataRank.ch  

Reserve your place now

Complete the form to reserve your place.
You will receive a confirmation email with all organisational information.

Location

Spaces Ambassador House
Thurgauerstrasse 101,
8152 Opfikon